Invisible App Downloaded More Than Visible App?!?



Okay this is weird!

I’m learning about app marketing and they say you have to optimize to rank higher in app store search results. Otherwise how will people find your app?

My first app, Weight, is nearly invisible in iTunes. It’s a crowded market. I didn’t know the best practices. I’ve appeared in only 91 search results. It’s almost invisible.  But I’ve had over 1700 downloads.

For my second app, Vital Signs Blood Pressure Log, I applied “App Store Optimization” best practices. It’s a success in that it has already shown up in 6X as many search results and it has only been available a couple of days. But it has fewer than 10 downloads.

It’s just weird!?!





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